Let’s Make Things Better
brought to you by The Indie Author Association
What Can Lisa K. Communications Do for You?
Our affordable Communications Agency helps companies and book authors hone and communicate their message, better reaching the target market for their products and services. In the case of this agency, Lisa K. Communications, we focus exclusively on online communications.

Contact us for a customized quote today
[email protected]

Press Kit Management
Social Media Content
Your book and business press release matters.

A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use.

Digital press kits are a common and convenient format to create and distribute content for press, especially in the ecommerce space. Simply create an easily accessible press kit page on your website so reporters can find it. You might not want to put a link to it in your main navigation, but it’s a good idea to include a “Press”, “Press Kit” or “Media Kit” link in the footer of your website. Most reporters and publishers will know to look for it there.

Your social media presence matters.

At Lisa K. Communications, we know the value of an influential social media presence. That’s why we help our clients create and optimize content across ALL social channels.

We work with you to understand the ins and outs of your businesses, goals and target audience. We then use that knowledge to create a content marketing campaigns and strategy as well as the content that will support it. Our social media content creation services team will model ways and create best practices personalized for your brand.
Sample Release


"Doing partner shows allows attendees to really understand the holistic platform so they can kind of paint their whole picture and it's a lot easier for them to walk away with actionable insights into how they can then go back to their company and implement this whole thing, versus just one component of it."

—Cari Goodrich, Senior Director of Globabl Marketing Programs, Looker
Your New Secret Weapon: How to Make it Work
  • Finding the Perfect Partner
  • Pitching to Partners (phone, email, benefits)
  • Contract Execution
  • Lock in Partnership
Assure Collective Buy In
A scenario you’ll definitely want to avoid one in which one company is very much engaged with the event and the other company never buys into the vision. Thus it is imperative to assure collective buy-in from all parties involved. Alignment on goals is the best way to ensure collective buy-in, as is laying out the vision for the event and making sure everyone is equally excited to put it all together. Be sure to get everyone’s buy-in from the very beginning to solidify a smooth planning process.

Organize Joint Social Media Campaigns
In addition to the many marketing campaigns that will be dedicated to promoting the event, try to get creative with your partner in terms of social media campaigns. Since social media is an ideal platform to present your brand voice, use this as an opportunity to engage with your partner’s brand in a public forum. Whether that be replying to one another on Twitter or sharing the same content on Instagram, think of ways to creatively come together in the social media universe.
Pick, Pitch and Execute!
Collaborating with the right partner can change the outcome of an event for the better—it is can help attract new audiences, decrease costs and boost brand authority. Let us help you pick, pitch and execute brand partnerships.

Ensure that all goals are involved
Before diving into the details of the event planning, the very first piece of business should be to state the goals for all parties involved. In many instances the goals will be shared, such as collecting more leads or achieving brand awareness. The more alignment there is with goals, the more likely it is that all of the parties involved will benefit from the event. 

Learn More


Cision (NYSE: CISN) is a leading global provider of software that
empowers marketing communications professionals to identify key
influencers, craft and distribute strategic content, and measure
meaningful impact. Alongside Lisa K-Communications, we provide an easy way to create, publish, market and manage your press release packages.
Support for an organization
any size!


Every social platform has its own tone and protocol. Lisa K-Communications knows that what works on Facebook isn’t right for LinkedIn. We answer questions like “how visual should we be?” “What’s the right mix of promotional vs. educational messages?” “What’s working on each channel?”

Email newsletters should be more "newsy": Short and sweet, serving as event reminders rather than substituting for hard-copy pieces for in-store use.
Here at Lisa K-Communications we create specialized ads customized for your brand or business.
  • Raise Brand Awareness
  • Increase Website Traffic
  • Conversions
  • Lead Generation
A Facebook page is a good secondary web presence, but you should have a website with a store-specific URL, to ensure you show up in Google and other search engines and maps. There are a lot of easy-to-use publishing platforms out there now, but it might be worth hiring a designer to give the site an appealing look that's also user-friendly. We can help you design one!

Lisa K-Communications strategic approach is media neutral. In this rapidly changing media marketplace, we help our clients to understand traditional and emerging media and how each can be used to most effectively target your customer and achieve the results you want. Lisa K-Communications is committed to our clients long-term growth and success. We build a partnership with our clients, which is evidenced by the long tenure we have with many of them.
Learn More
If you have any questions or specific needs, please do not hesitate to send us a message. We will reply within 24 hours.
Available 24/7
445 Haimton Avenue
White Plains, NY 10603
Content Team Lead
Yvonne Henry

Acquisitions Team Lead
Robin Woodward
Russell DeLuca, Assistant

Monetization Team Lead

Emily Womack
[email protected]
Book Editor:
Nadya Sagner
Media Contact:
Matthew Daley 
Available 24/7
If we do not respond the same day, someone will be with you first thing the following day.